The Unknown Vlog

MEET KOFI MCCALLA, THE MAN BEHIND THE UNKNOWN VLOGS

  

Capturing the London youth culture, streetwear, fashion and music scenes.

YouTube has grown to become one of the leading platforms for creatives, regardless of their interest. Previously devoid of menswear and streetwear related content, videos aimed for the fashion-conscious audience failed to look past high street brands, however, one of the main players in a surge of menswear and streetwear focused content makers over the past year, is Kofi McCalla. A man of many aliases, he is known as The Unknown Blasian – his first venture into the YouTube platform and a reference to his heritage, Icykof – via social media, or perhaps most widely, as The Unknown Vlogs – from his hugely popular YouTube channel with an audience of over 50,000 subscribers.

Kofi’s rise to fame coincides with the development of the now infamous streetwear culture and the term ‘hypebeast’ itself, which refers to those interested in the most coveted of streetwear garments (which has now gone on to become a tight-knit community and is perhaps one of the most prominent subcultures of today.) The Unknown Vlogs is a documentation of everything streetwear related in London. From the latest Supreme drops, to tours around high-end flagships, to behind-the-scenes looks at exclusive music and fashion events, all through the eyes of Kofi himself.

Since his humble beginnings, he has gone on to build close relationships with fashion industry insiders and worked with the likes of streetwear store, Ejder and the publication, Hypebeast. His easy-going persona is comparable to his comfort based personal style, you will catch Kofi in streetwear designs from the likes of A-Cold-Wall*, NEIGE, NE.SENSE and Rick Owens whilst he scours London to capture the fashion scene and youth culture for his viewers, on a daily basis.